Catrina South is a powerhouse of Resilience, Heart, and Purpose—a devoted Mompreneur, Compassionate Advocate, Financial Educator, and Author who empowers others to thrive, even through life’s toughest storms.

With over 20 years of Business Ownership and Management experience, Catrina became an Entrepreneur at just 20 years old, building her dream salon from the ground up in a fiercely competitive market. She was quickly recognized as a leader in her field and a trusted voice in her community. But life brought big changes—Marriage, Five children, Divorce—and eventually, she made the courageous decision to sell her successful business in exchange for something more valuable: Time to focus on her Children, her Health, and a New Path Forward.

Licensed in both Project Management and Life & Health, Catrina has seen firsthand how the financial industry often overlooks real people and their real struggles. Today, she uses her hard-earned wisdom, business expertise, and deep compassion to educate others on how to protect their health and wealth through life’s inevitable ups and downs. She believes that every challenge is an Opportunity to Grow—and she’s made it her mission to help others turn Adversity into Success.

Catrina is more than a Financial Educator—she’s a Guide, a Fighter, and a Living Example that no matter how hard life hits, you can rise Stronger, Smarter, and more Focused on what truly matters.